• Connected Marketing
• 3rd August 2017

So many of us are gearing up to collect as much data as we can from our every interaction with consumers and it is true that using this data to create highly personalized products and services is a key component of the Connected Marketing approach. However, we should also consider the nature of that data; not all data is equal …

• Connected Marketing
• 2nd August 2017

Harvard professor Todd Rose recently published “The End of Average” in which he argues that the world of education and business are set up to work for an average person, who simply does not exist. Rose believes that there are principles of individuality that means that a one size fits all approach does not work in the 21st century, if it ever did …

• Connected Marketing
• 1st August 2017

At the heart of the Connected Marketing approach is a very simple equation: Physical + Digital + Sensorial = Emotional. But actually this is too simple really. Because what counts is not just having those connections, but the connections between the experiences there. And even then, they don’t guarantee your consumer will form an emotional connection with your brand. The …