It is no secret that people today are more connected than ever before. The proliferation of connected devices, their falling cost, and the ubiquitous connectivity gives us the ability to be constantly connected. This has enabled an irrevocable change in human behaviour, forever changing the relationship between brands and individuals. Individuals now have control to choose which brand messages to be receptive to, on whichever channel they choose, at their own convenience.
The individual’s ability to be connected will only further increase. In fact, it is estimated that by 2020 the average person will have 10 connected devices in their life and around 140 sensors associated with them. Despite the growth of connected devices, reaching a receptive individual with brand messages remains a hindrance for marketers to overcome.
As Tom Daly, Interactive Marketing Executive at Coca-Cola exclaimed: “Consumers have never been more connected – but it’s never been harder to connect with them”.
Reaching the connected individual on his or her terms is an obstacle that marketers will continue to face for the foreseeable future, and it is a challenge that The Connected Marketer Institute addresses.
Download your copy of “Connected Marketing Fundamentals” to learn how to create, develop, and maintain a brand experience that understands and serves the needs of the connected individual. Please fill out the form provided to receive your complimentary copy of the 3-part eBook.