Against this backdrop, mCordis has developed a new approach for marketers to help them adjust to the new reality of being of service to the connected individual: The Connected Marketer™.
The Connected Marketer approach is not rooted solely in technology, or digital services. The principle idea behind The Connected Marketer approach is that marketers must learn to consciously manage the four human dimensions of the brand and product experience, the digital, physical, sensorial and emotional. In order to accomplish this, they must oversee the seven layers of connectivity—connection, collection, monitoring, analysis, prediction, synchronization, real-time service—within their marketing and product offerings. They must find where they fit within the lives of the individuals they serve.
In our FREE eBooks we introduce our perspectives on the rise of The Connected Marketer and the practice of connected marketing. We will discuss why the role of The Connected Marketer will become a dominant force for marketing going forward.